Six months of blogging: Feedback from readers on how to change the attitudes and practices of farmers

For change makers to influence the attitude and practices of farmers, they will need to utilize personalized tactics.

Agribusiness blogging is an avenue to get feedback from farmers

For change makers to influence the attitude and practices of farmers, they will need to utilize personalized tactics.

Since I started blogging on agriculture around 6 months ago, I have managed to reach a huge audience and collect a lot of feedback that I could have otherwise taken decades of  physical meetings with farmers.

RELATED ARTICLE>> COVID-19 is a reminder that farm mechanization in Africa is indispensable

To date, my blog has received over 16,000 visitors and hundreds of comments on the website itself, and on various social medias as well.

For change makers to influence the attitude and practices of farmers, they will need to utilize personalized tactics.

I share my articles through targeted social media farmers' groups, which has ensured that most readers are either farmers or youth Interested in agriculture. I am  still building traction of organic search ranking through SEO.

To me, the most interesting part of my blogging journey is not the information I put out there, but the feedback I receive. I have learnt a lot of first-hand information concerning the perceptions of various groups towards farming. Farmers have very unique thoughts, attitudes and practices. Every time I have expressed an opinion through an article, I received feedback aligned to more than ten lines of thoughts. I have never published a general statement and received general feedback. This may sound evident but it has served me big time towards understanding the dynamics of attitudes and  practices among farmers or youthful aspiring farmers.

RELATED POST >> Agricultural sector development strategy in African countries: Lessons from the Green Morocco Plan

If you desire to be a change maker like myself, you would feel highly obstructed when you communicate a certain message that you consider  general knowledge, but then you receive mixed reactions from almost everyone that received your message. This is how dynamic farmers' attitude and practices are. One message is received in a thousands ways by a thousands individual farmers.

If we want to get results of influencing farmers to change their deep rooted traditional farming practices, we must adopt personalized approaches. I have realized that in Africa, and Kenya in particular, we have to start treating every farmer or youth as an individual. This may call for more work and more resources to implement, but generalized and group approaches may not yield any positive results either.

I am saying this because I have experienced it. Almost every comment on some of my social media posts constitutes a divergent opinion. I really appreciate all those who express their views because their inputs is what I will compound and come back to you with solutions. 

In summary, we need to understand and treat each farmer as a unique individual. Maybe after we have influenced a good percentage of individual farmers to change their  attitude and practices, the "heard effect" will enable farmers to influence each other.

RELATED POST >> Aggregation of small scale farmers in Kenya

RELATED POST >> Anti-peasant model of agricultural development. Can it work?

Comments

Trending Articles

Where to get Wambugu apples and how to grow them

How to make a kitchen garden in Kenya: Cone kitchen garden

Dairy Goat farming with Wambugu Farmer

Multi-storey cone kitchen garden designs

Profitable banana farming in Kenya – Tissue culture bananas

Buy a new Massey Ferguson tractor in Kenya MF 35

Price of Kienyeji chicken meat in Nairobi

Features and Benefits of Massey Ferguson MF 275 Xtra

How to succeed in rabbit farming in Kenya

New Massey Ferguson MF 275 on offer sale in Kenya