A new way forward for AGCO brands in South Africa. AGCO Africa enhances business approach to better serve South African farmers

AGCO Africa adopts a two-tier model in South Africa

(The original post was shared by Farmers Weekly here.)

AGCO, the designer and manufacturer of Challenger, Fendt, Massey Ferguson and Valtra, has adopted a two-tier distribution model that will support South African dealers directly from the region’s headquarters in Johannesburg, effective from 1 October.

The new distribution model presents a great opportunity to unlock significant value in the distribution chain and empower dealers to offer a much more efficient service to farmers.

“As South Africa contributes over 40% of the African market, it is time to revise how we do business here.

“The enhancements we are putting in place will open direct lines of communication to our dealer network. This will ensure a swift and effective distribution process from placing orders to delivering products, while keeping AGCO on the pulse of the market response to our product offering,” said managing director of AGCO Africa, Dr Dominik Reus.

Improving the profitability of AGCO’s dealers so they can offer farmers improved customer service is at the core of the revised distribution model.

The direct route to dealers will increase their competitiveness as their success is based on individual performance and innovation, instead of on that of a distributor.

Dealers will now have more control of their trade and will have the confidence that they have the full support of the designer, manufacturer and now distributor of their trusted agricultural machinery and solutions.

About AGCO
AGCO is a global leader in the design, manufacture and distribution of agricultural solutions and delivers high-tech solutions for farmers, who feed the world, through its full line of equipment and related services.

AGCO products are sold through five registered core brands, namely Challenger, Fendt, GSI, Massey Ferguson and Valtra, supported by Fuse smart farming solutions. Founded in 1990 and headquartered in Duluth, Georgia, US, AGCO had net sales of $9 billion (about R152 billion) in 2019.

Visit AGCOcorp.com. For company news, information and events, follow us on Twitter: @AGCOCorp. For financial news on Twitter, follow the hashtag #AGCOIR

The original post was shared by Farmers Weekly here.